Work
Dr. Andreia Albuquerque Branding
The problem
Dr. Andreia Albuquerque needed a strong and professional visual identity to differentiate her gastroenterology clinic and build greater trust with patients. The goal was to create a brand that communicated credibility, professionalism, and approachability, while working consistently across both print and digital communication materials.
My role
As a Brand Designer, I was responsible for:
Led the branding process from concept to final visual execution
Created a solid and cohesive brand identity and developed a unique visual language
Applied the brand across marketing and digital materials
Ensured visual consistency across all touchpoints
Crafting the MVP to showcase the core funcionalities of the platform.
The process
1. Research & Discovery
I started by understanding the clinic, its values, and the target audience. I also researched competitors and visual trends in the healthcare sector.
2. Defining the Brand Direction
Based on the research, I defined the main brand values, credibility, professionalism, and approachability, to guide the visual direction.
3. Concept Development
I explored different visual ideas through sketches and digital drafts to find the best style and personality for the brand.
4.Visual Identity Design
I developed the full visual identity, including logo, typography, color palette, and supporting graphic elements.
5. Application & Consistency
I applied the brand to key marketing materials, ensuring visual consistency.
6. Final Refinement
After feedback and adjustments, I finalized the materials and prepared them for production.
The outcome
The result was a professional and cohesive visual identity that clearly communicates Dr. Andreia’s values and builds trust with her patients. The brand was successfully applied across printed and digital materials, strengthening the brand presence both at events and in daily practice.
